Essay on Value Chain Analysis Ba - 626 Words

Value chain analysis Primary activities Inbound logistics Inbound logistics are about ensuring incoming materials and components are delivered on time and undamaged, are easily accessible and link to production requirements. In British airways this can apply to purchase goods for use in delivering services to customers. †¢ Ongoing relationship with suppliers †¢ BA and its suppliers work in partnership to deliver responsible procurement across the supply chain. †¢ Food and fuel be delivered at the right time Operations Operations are concerned with delivering products or services of a quality appropriate for the competitive strategy being pursued. †¢ Crew control see that each flight has the correct number†¦show more content†¦Ã¢â‚¬ ¢ Marketing Commercial Development Marketing Commercial Development collects and analyses customer feedback and information to find new ways of improving the service. It was the research that led to the development of the new Club World Flat Bed - the only one of its kind to be found in business class anywhere in the world. †¢ UK Ireland Marketing BA has an ongoing programme of campaigns, promotions and offers throughout the UK and Ireland. The UK Ireland Marketing teams devise and manage these initiatives, sometimes in conjunction with third parties such as the Daily Mail. †¢ Alliance Sales Alliance Sales works with the alliance partners in order to identify effective ways of selling together. †¢ Sales Strategy Drawing together data from all over the world, as well as information generated centrally, Sales Strategy help Field Sales generate effective sales strategies. The Sales Strategy teams use this information to review progress against current targets, and to devise new ways of meeting the sales goals. Service ⠝â€" On board service †¢ Special and medical meals If special dietary are required, BA can provide a suitable meal through Manage My Booking. †¢ MedicalShow MoreRelatedBritish Airwayss Environment1605 Words   |  7 Pages1.0 Introduction British Airways (BA) is the UK’s largest international scheduled airline, operating international and domestic scheduled and charter air services for the carriage of passengers, freight and mail and the provision of ancillary services. The airline flies to over 550 destinations globally and is considered to be a leader in the industry. In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, theRead MoreMaking A Decision For A Higher Education Essay1729 Words   |  7 PagesROI (return on investment) for an analysis.   An economic evaluation that broadly considers how to optimize the production of particular outcomes within budgetary constraints, given certain inputs, can guide such choices (Hummel-Rossi Ashdown, 2002).   However, there must be a desire to commit to a financial outlay once a decision is made.   I made a decision to attend Ashford University in January of 2014.   I am pursuing a BA in Operational Management and Analysis with a set graduation date of JanuaryRead MoreArrow Electronics Inc. Case Essays1568 Words   |  7 Pagesrelationship with its customers, because it is difficult to get close to a customer through the BAS business. Although relationship customers also use the BAS system, it is more valuable for transactional customers. Since transactional customers emphasize more on quick delivery and low prices, but less on relationships, A/S focuses its efforts with the BAS system on providing the transactional customers with these values. In order to satisfy the needs of the relationship customers either, A/S pursuesRead MoreBritish Airways Report6804 Words   |  28 Pages1.1 RECENT PROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED VIEW 22 4.2 VALUE CHAIN ANALYSIS 24 4.3 THE LIFE-CYCLE MODELRead MoreEssay Case Analysis: Arrow Electronics, Inc.1086 Words   |  5 Pagesa starting point to bargain with A/S. 2. If A/S accepted the Express proposal, they can not sure that all transactional customers and roughly 40% of relationship customers were assumed to switch their purchases from A/S to Express. Situation Analysis Internal Forces: 1. Products and suppliers The A/S line card comprised two chip categories: standardized and proprietary. Standardized chips were interchangeable and produced by multiple suppliers. Proprietary chips manufactured by a single supplierRead MoreArrow Electronics: Gaining New Business1552 Words   |  7 PagesTexas Instruments etc) relies at least partially on a partner (Arrow – an electronic components distributor) to perform the demand generation and fulfillment value chain functions, without having a direct connection to customers all the time. The value proposition that Arrow presents to it’s customers is in the form of the distinct value-added services it provides them. These include credit arrangements, delivery of components in small quantities with little lead-time, programming support for certainRead MoreBritish Airways : International Airline3355 Words   |  14 PagesBritish Airways (‘BA’ or ‘ the Company’) is the largest international airline in the UK, and it also leads the global premium airlines in the world (British Airways, 2014; MarketLine, 2015). BA’s principal company has been located in London and uses Heathrow Airport as its ‘super hub’. BA owns Heathrow Airport Terminal 5, which has been evaluated as the best terminal in the world, to provide high quality services for passengers (NDC Case Study, 2015). British Airways also try to balance betweenRead MoreModern Business Environment : Fast Moving, Dynamic And Diverse With Variety Of Individuals From Different Disciplines And Environments1466 Words   |  6 Pagesin Australia. As the business is embarking on an annual 10% growth at the moment, organization is moving towards implementing a new Enterprise Resource Planning (ERP) system, encompassing project management and other domains such as Finance, Supply Chain Management (SCM) and Human Resource (HR) management. In this context, I devote 50% of my time for handling financials of a mobile infrastructure build program and the other 50% of time acting as a Subject Matter Expert (SME) in the ERP implementationRead MoreGeneric Strategies of Ba5179 Words   |  21 PagesExecutive Summary Background and Introduction External Analysis .1 Macro Environmental analysis .1.1 .1.2 .1.3 .1.4 .1.5 .2 Political and Legal Factors Economic Factors Social Factors Technological Factors Environmenta l Factors Micro Environmental Analysis .2.1 .2.2 .2.3 .2.4 .2.5 Industry Analysis Market Analysis Competitor Analysis Customer Analysis Stakeholder Analysis 4.0 4.1 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 Internal Analysis Resource Analysis Marketing Audit Marketing Strategies Audit MarketingRead MoreSwot Analysis Of Boeing1500 Words   |  6 Pagessupport services, principally to the commercial airline industry worldwide (Boeing segment information, 1998).The main objective of the company is to become profitable by improving performance, quality and customer satisfaction by increasing the value of the shareholders. (Boeing, 1997). KEY STRATEGIC ISSUES To compete with the biggest rival Airbus and to recover from the market after the 9/11 attack, Boeing launched Boeing 787 Dreamliner which is one of the best commercial aircrafts launched